From Humble Beginnings to SEXY BEAST! A History of Lover's Lane

From Humble Beginnings to SEXY BEAST! A History of Lover's Lane

December 5th marks the 29th anniversary of Lover's Lane helping all lovers celebrate THEIR anniversaries...and weddings, birthdays, holidays, bachelor & bachelorette parties, engagements, divorces...and LOVE! Take a brief walk down memory lane with us to learn where we've come from, where we're going, and how it's amazing customers like YOU that keep our heart in the business and our products in your bedroom!

Where We Started

29 years ago, the first Lover's Lane retail store opened its doors in Westland, Michigan. While it was not a particularly large store, the building also housed the entire corporate office and distribution center for the company for quite a few years. Once the store proved popular, more would soon follow. The next store opened in Clinton Township, Michigan in August of 1993. The idea really caught on, and as we say, the rest is history! The chain continued to grow throughout the Midwest, opening more Michigan stores, locations all over the Chicagoland area, and then into Indianapolis. Some stores wound up being more experimental than immediate smash successes, and they aren't all still around today, but they were all fun while they lasted! We even tried branching out to the U.S. Virgin Islands, with a store location in St. Thomas that lasted a few years. Don't worry, I've volunteered to relocate and be the store manager there if we ever decide to try again. I'd also accept a stint in Hawaii. ;)

Another big early part of the Lover's Lane business model was catalog sales and home parties. In the heyday of Tupperware Parties and Avon Ladies, it only made sense to market our sensual lingerie and bedroom aids through direct sales representatives at in-home parties. Popular among groups of girlfriends and brides-to-be, lovers could shop for romance products in the comfort of a friend's home over a wine cooler or four! If that still didn't provide enough privacy, customers could also shop secretly from home using our gorgeous catalogs which were mailed to homes, and have even become prized collectibles to some folks! Full of sexy lingerie looks updated for each season, and the latest in (90s) sex toy tech, lovers could flip through the pages endlessly to shop for fun gifts to add to their bedroom routines.

Where We Are Now

Lover's Lane currently has 33 retail store locations throughout Michigan, Illinois, and Indiana, and there are soon to be 7 more in Ohio (keep reading!). We continue to pride ourselves in our bright, clean, well-lit stores that provide a boutique-style shopping experience, as well as our amazing selection of high-end, quality sensual products aimed at ALL lovers. Lover's Lane stores stand out from the crowd of other adult specialty stores that can sometimes feel...a little less savory. The mail order catalog sales of the past have evolved into our two internet retail sites,, where you can shop for all the hottest lingerie looks, fun novelties for bachelorette parties and beyond, and the unique romantic gifts that make Lover's Lane famous; and, the even more adult store where you can shop our collections of sex toys, bondage and fetish gear, bedroom essentials, and erotic apparel.  These shopping sites, along with our Lover's Lane Podcast and yours truly, the Intimacy Advisor blog, have opened up the joys of Lover's Lane to a much wider audience, and we're always striving to keep things fresh and make new fans!  Lover's Lane is for singles, couples...anyone who loves LOVE...and we can't wait to welcome you in!

The Covid-19 pandemic which began in March of 2020 was hard on everyone, including retail chains. It was a challenging time, but we adapted and innovated in order to weather the storm as well as possible. The entire chain and the headquarters unfortunately had to close for about three months while the home state of Michigan was under stay-at-home orders. Once it was safe to reopen, we introduced practices to keep our stores and offices as safe and healthy as possible for our shoppers and employees. Our loyal customers were patient with us...and nobody wanted to be stuck at home for a lengthy period again without new sex we were lucky to come back with a bang and better than ever!

One great practice that came about due to the pandemic was our offering of "Shop online, Pick up Curbside/In store". We continue to offer this service, which is a great option for folks who live near our stores and want their purchases quickly, but who may not be comfortable shopping in-person yet...or those that are just in a hurry! We also introduced our Frequent Lovers loyalty rewards program, so customers can earn points and get rewards just for shopping with us like they already would!

Our most recent store is the ultra-luxe location in Plymouth, Michigan, which opened in 2018, and was recently remodeled to make it even more gorgeous! The building has come a long way from the motorsports dealership it was in the past! Since Plymouth has long been home to the current Corporate office and distribution center - which occupies about 27,500 sq. feet and employs about 50 people (a far cry from the days of the backroom of the Westland store!) - we had to have a flagship store in our original hometown! If you are a Lover's Lane fan and haven't made it to our beautiful Plymouth store yet, make sure to make the trip soon! It will be worth it!

Where We're Going

Lover's Lane keeps evolving and succeeding into the "sexy beast" we are today because we refuse to sit still. Our team is always working hard to keep our marketing updated, purchase the most innovative sexy products for our customers to choose from, and improve our websites and stores to make them even more beautiful and easier to shop from. Despite the challenges of staffing during the pandemic, we continue to hire the best in the retail business as our friendly and service-oriented Romance Specialists. They are well trained in the science of sex & sexuality, knowledgeable about products, and sensitive to the needs and desires of all customers, even when selling what can be uncomfortable for some to talk about. We are always looking to continually improve and be the best in the industry so we remain a repeat shopping destination for all lovers!

We also strive to keep our prices competitive and affordable so all lovers can bring romantic gifts of love and bedroom toys into their homes and sex lives! On that note, Lover's Lane is celebrating our 29th Anniversary with you, the customer, by offering 29% OFF EVERYTHING this weekend only! That's right! Saturday, December 4th through Monday the 6th, every single thing we sell, in stores AND online, is 29% off! Come celebrate 29 years of love with us for a great deal, and spice up your weekend (and your sex life) in the process!

In even more big and exciting news, the Lover's Lane family of online and retail stores is growing! The company has recently acquired a chain of 7 beautiful and popular romance boutiques throughout Northeast Ohio called Ambiance. Ambiance is a well-established and much-loved company in the area, so the transition to Lover's Lane will happen slowly so we can maintain the trust and brand loyalty of current Ambiance shoppers! Ambiance still maintains their own website and blog presently, but their online stores will soon become one with and, and their writer will soon be contributing his excellent content to the Intimacy Advisor! Lover's Lane is so excited to have the Ambiance Romance Consultants and support staff join our team, as well as to expand our brand into the Ohio market and greater Cleveland area. We can't wait to welcome Ohioans through the doors of these seven newly minted Lover's Lane stores soon!

Lover's Lane: 29 and still divine! Come see why we continue to offer "More Romance, More Intimacy, More Often" year after year, and will for many more years to come!